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    Tech Vision 2019: Entering the Post-Digital Era with Paul Daugherty

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    From the Salesforce Tower in downtown San Francisco, it's theCUBE covering Accenture TechVision 2019 Brought to you by SiliconANGLE Media

    (electronic music) Welcome back everybody, Jeff Frick here with theCUBE We're in downtown San Francisco at the Salesforce Tower, the 33rd floor, brand new Accenture Innovation Hub, five stories here in the building, the ribbon cutting this morning, and we're really excited to have our next guest He's been on many times, I think the first time in 2013 Fresh off the plane from Davos, Paul Daugherty, great to see you It's great to be here Jeff and thanks for joining us at this event

    It's a really big day for us here Absolutely, now I didn't get your title in, I give you Chief Technology and Innovation Officer You're really at kind of the forefront, so let's jump into the TechVision This is something you guys do every year You pick five kind of big trends that we should be taking a look at

    There's a lot of detail People can (laughs) take their time to read through it But, I just want to touch on some of the highlights What are some of the big changes from when we sat down a year ago? We have five trends this year The number of trends varies a little bit, but the, you know, I think the one key takeaway and highlight from the Vision this year is this idea, the big idea, that we're entering the post-digital era, and I think many people will be surprised by that

    They'll go what do ya mean post-digital? When you said that earlier today, I'm like post? We're just right in the meat of it aren't we? Right, but just to contextualize that a little bit, last year companies spent 11 trillion dollars on digital transformation 94% of companies are doing some stage of digital transformation 68% of them said they're pretty well set with their digital transformation They said they're set? They're in good shape

    Now you can question it Does that surprise you? I question it, yes, it surprises me, and we're not sure that that's entirely– Accurate? Representative, That's okay But nonetheless, what is true is that every organization is adopting digital, and the question we're asking in the Vision is if everybody's doing digital, what's going to differentiate you? And, we believe that that's the characteristics of the post-digital environment where what you did leading up to now isn't going to be enough to differentiate you and lead to success in the future In the post-digital era, it's about some new business concepts about how you shape your business and new technologies and some new corporate obligations that are going to be instrumental in your success as an organization I want to dig into that a little bit 'cause I think it's a really interesting conversation

    At the ribbon cutting this morning, we had representatives from the city and county of San Francisco, a representative from, I think, San Francisco State academic institution, and you said in some earlier remarks today that the responsibility for the company has moved beyond kind of stewardship for their customers, stewardship for their employees and their shareholders, but really they've got to be kind of active contributors to the community And, that's been kind of called out over the last couple years especially in the tech industry that hey, you can't just do this stuff willy-nilly You got to kind of take responsibility for what you can do Yeah, well put, and that's one of the key things that we've been talking about in prior Visions, if you'll recall This year, it's a big theme

    The importance of this is, it's not just because it feels good It's not just because you want to create good headlines It's instrumental to your business success to be responsible, to create trust with your workers, employees, consumers and citizens and people in the communities you live in, and I'll explain why What's happening is, we're creating increasingly intimate technology-enabled experiences for consumers Think about implantable medical devices to prevent epileptic seizures

    Think about the monitoring devices we use Think about the information that's collected on us People swipe on Tinder 11 million times per second, 37 million Google searches per second, 178 million emails per second, 266,000 hours of Netflix tracking every pause, play, fast forward, yeah per second, 266,000 hours

    There's so much information collected on us out there Our information is being used in so many different ways, and the technology is enabling companies to create individualized services for you that are great for consumers, but they're only going to be great if companies build the trust with their customers to get that data from them and if they honor the boundaries of responsibility to make sure they can sustain those products and services But Paul, you scare me to death because every day we hear this breach, that breach, this breach, that breach It's almost now– Three billion identities in 2018 alone stolen That's half the world, right, or almost

    So, it's almost like okay, that's going to happen And now that you're getting all this additional information, now you can tie the information from my phone that I'm takin' eight trips to 7-Eleven a day and spending way too much time on my couch not movin' around and how those things are going to tie together One, for kind of the ethics of how the information is used when they have it, and two, it is probably going to get breached An amazing concept you talked about earlier today, a digital twin We hear about it from GE all the time for a jet engine, but to have a digital twin of me in some data base, that's, uh, you know, it's with everything, right? There's a good side and a scary side

    There is, but I think this is where the idea of trust becomes very important We need to think about, companies need to think about these services and their consumers in different ways A lot of people, including myself, in the past have used phrases like data is the new oil Data's the gold of artificial intelligence in this digital age we're living I think that's dead wrong, and we got to change the mindset

    Data isn't fuel or gold Each piece of data is a fragment of a person and represents a part of a person's activity and identity, and I think if you change your thinking that way, and if you take a view that it's not all about optimizing the use of data, but it's about carefully using data in the right way that builds trust and provides value for the consumer, and you get that equitable exchange of value, that's what the future's all about Right, so one of the topics, and again, we don't have time to go through all of 'em here, and you're going to give a presentation later, it's kind of just the whole machine and human interaction and how that's evolving Specifically, I want to ask in terms of the work world We hear about RPA, and everybody should have their own bots, and you can have bionic legs, so that you don't hurt your back if you're doing lifting

    So, as you guys kind of look at how these things are melding, it's going to be an interesting combination of people with machines that are going to enable this kind of next gen of work Yeah, no it'll be interesting I think the important thing that we need to really think about is that like anything else, all these technologies are being designed by us, and we're deciding how to use them We're deciding the principals around it, so this is about how do we design the world we want which gets back to the theme around responsibility and such If you look at it, we find that workers are actually optimistic about the technology

    Two thirds of workers are positive and optimistic about how all this technology's going to improve their job to even increase career prospects, but only half of those workers believe that their companies are going to provide them with the right training and learning When we're talking about the human plus trend in here, the human plus worker trend is that it's not a nice to have for companies to provide learning platforms and train their employees It's critical to their success because the jobs are changing so fast, roles are changing so fast, that if you as a company don't invest in a learning platform to continuously advance your people to fill the new jobs as they're being redefined every day, you as a company are going to get left behind, and that's what we're talking about in the human plus trend of the Vision Right, another thing we hear all the time in terms of how technology's advancing on accelerating curves and people aren't so good at accelerating curves, but very specifically how no one person in one particular industry really has visibility as to what's happening in all these tangential What's happening in health care? What's happening in drugs? What's happening in logistics? I'm in the media business, so I don't know

    You guys are really sitting in an interesting catbird seat because you can see the transformation and the impacts of technology across this huge front, and it's that movement across that front which is really accelerating this thing way faster than people realize I think Yeah it is, and it's a great position to be in to be able to look across like that The thing I would say though is that unlike other eras of technology earlier, we're seeing remarkably broad industry adoption of these concepts It's a little different in each industry as you just said, but every industry is looking at this The interesting thing to me is one of the most common requests that I get from CEOs and from the C-Suite is they want to pull together a workshop, and they want to talk about their strategy and where they're going, and very often, more often than not now, they're saying, and I want to hear from people outside my industry

    I want to hear what's happening over there If I'm in insurance, I might want to hear what's happening in retail, or you know, they want to hear about different industries because they understand that the change is happening differently They want to make sure they're not missing a pattern that they could apply in their own industry Right, so last question before I let you go You're speaking all the time

    You're talkin' to customers You go to cool shows like Davos and get to hang out with other big-brained people, but you get to participate in all these things, and now you have this facility What does the Innovation Hub and these resources enable you to do with the clients that you couldn't do as we sit here in this beautiful new facility? Yeah, that's a great question It's something we've worked on really hard over the last four or five years It's creating what we call our Innovation Architecture, and it's, what we think, a unique way of putting together capability from research and thought leadership to our Accenture Ventures which is our venture capital investing arm to Accenture Labs which is our R and D and inventors to our studios where we co-create with clients to our industry professionals, the 2,000 people here in Northern California that are working with our clients everyday, and we can put all that together to turn the idea, the research, into results very quickly for our clients, and I don't think anybody can do it in the same way we can by co-like-heading all this and by the sheer investment we put into this

    We invest over 800 million dollars a year in research and development, over a billion dollars a year in training for our people, and that results in things like 6,500, 6,500 patents that we generate, more than anybody else in our sector, and 1,400 of those come from our people right here in the San Francisco Innovation Hub, so it's an amazing place for innovation right here All right, well Paul, thanks again for taking a few minutes I know it's a busy day You're gettin' ready to go present the findings for people Where should they go to learn more about the TechVision? Go to accenture

    com dot, uh, accenturecom/techvision I think at midnight tonight Pacific Time it'll be out there, but by the time they see this, they'll probably have access to it, thanks Paul, thanks for takin' a minute and good luck tonight Always fun, thanks Jeff

    He's Paul, I'm Jeff, you're watchin' theCUBE We're at the Accenture Innovation Hub in downtown San Francisco in the Salesforce Tower Thanks for watchin' (electronic music)

    Source: Youtube

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