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#DreamCrazier in the world of tech: In conversation with Nike | BRK1062

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>>> IF WE SHOW EMOTION, WE'RE CALLED DRAMATIC IF WE WANT TO PLAY AGAINST MEN, WE'RE NUTS

AND IF WE DREAM OF EQUAL OPPORTUNITY, DELUSIONAL WHEN WE STAND FOR SOMETHING, WE'RE UNHINGED >> GOING TO NEED TO CALM DOWN >> WHEN WE'RE TOO GOOD, THERE'S SOMETHING WRONG WITH US AND IF WE GET ANGRY, WE'RE HYSTERICAL, IRRATIONAL OR JUST BEING CRAZY

BUT A WOMAN RUNNING A MARATHON WAS CRAZY >> OFFICIALS TRIED TO PULL HER OFF THE COURSE >> A WOMAN BOXING WAS CRAZY A WOMAN DUNKING, CRAZY COACHING AN NBA TEAM, CRAZY

A WOMAN COMPETING IN A HIJAB, CHANGING HER SPORT, LANDING A DOUBLE CORE 1080 OR WINNING 23 GRAND SLAMS, HAVING A BABY AND THEN COMING BACK FOR MORE, CRAZY, CRAZY, CRAZY, CRAZY AND CRAZY SO IF THEY WANT TO CALL YOU CRAZY, FINE SHOW THEM WHAT CRAZY CAN DO >>> ALL RIGHT HAPPY THURSDAY, EVERYBODY

THANKS FOR JOINING US MY NAME IS NIVINE ZAKHARI WITH MICROSOFT I'VE GOT DR MONA-LISA PINKNEY FROM NIKE AND JARVIS SAM JOINING US SO TO KIND OF SET THE STAGE FOR HOW WE'RE STARTING THIS SESSION, WE KNOW NIKE HAS BEEN ON THE CUTTING EDGE OF MARKETING AND DIGITAL PRODUCT DEVELOPMENT FOR YEARS

RELEASING EMMY AWARD-WINNING CAMPAIGNS LIKE THE "DREAM CRAZY" AD FEATURING FOOTBALL PLAYER COLIN KAEPERNICK AND A MULTITUDE OF OTHER CREATIVE EFFORTS WITH SERENA WILLIAMS WE JUST SAW THAT AND OVER THE LAST FEW YEARS AS WELL, YOUR MARKETING TEAM HAS EMBARKED ON A JOURNEY TO SHOW NIKE AS A LEADER IN THE DIGITAL SPACE BY LEVERAGING ADVANCED TECHNOLOGY AND INNOVATION AND DRIVE SOME PRETTY INCREDIBLE IMPACT IN ITS PRODUCTS AND SERVICES THAT THE COMPANY SHARES WITH THE WORLD AND WE'VE GOT HERE ON SCREEN, YOU KNOW, SOME OF THE INNOVATIONS THAT THEY BROUGHT TO MARKET, INCLUDING THE SELF-LACE ADAPT BB SHOE WHICH FEATURES A GREAT AUTO-LACING TECHNOLOGY

WHO HAS A PAIR OF THESE SHOES? ANYONE? ANYONE? SOMEBODY NEEDS TO GO TO THE FACTORY STORE AFTERWARDS AND ALSO SOME OF YOUR AMAZING EFFORTS TO LIVE AT THE EPICENTER OF RETAIL THE HOUSES OF INNOVATION IN SHANGHAI AND NEW YORK CITY AND ALSO NIKE BY MELROSE WE'RE GOING TO HEAR MORE ABOUT THAT AS WELL AND AT THE SAME TIME, YOU'VE BEEN EXPERIENCING SOME PRETTY INCREDIBLE GAINS DURING YOUR DIGITAL TRANSFORMATION

YOU'VE ALSO BEEN DEVELOPING SOME EXCITING PROGRAMS AROUND DIVERSITY AND INCLUSION, WHICH IS WHY YOU'RE HERE WITH US ON STAGE TODAY SO I'M GOING TO HAVE DR PINKNEY AND JARVIS INTRODUCE THEMSELVES SOME MORE AND HOPEFULLY HELP US UNPACK SOME OF THESE EXCITING TECHNICAL ADVANCEMENTS THAT YOU'VE BEEN WORKING ON AND HELP US IDENTIFY THE ROLE THAT NONTECH COMPANIES PLAY IN DIVERSIFYING THE TECHNOLOGY LANDSCAPE SO I'LL TURN IT OVER TO YOU, DR PINKNEY

>> FIRST OF ALL, LET'S NOT BE SO FORMAL YOU CAN CALL ME MONA-LISA OR ML >> ML, WE'LL GO WITH THAT >> THANK YOU FOR HAVING US HERE AND GIVING US THE OPPORTUNITY TO TALK ABOUT NIKE, A COMPANY NEAR AND DEAR TO BOTH OF US

AND I'LL GIVE A LITTLE BIT ABOUT MY BACKGROUND HOW MANY PEOPLE WERE IN THE WOMEN OF CYBERSECURITY SESSION? OKAY GREAT I'M JUST GOING TO COVER IT A LITTLE BIT HERE AND YOU'LL HEAR IT FOR A SECOND TIME SO I STARTED OUT IN FINANCIAL SERVICES WORKING IN CYBERSECURITY

AT THAT TIME IT WAS NOT CALLED CYBERSECURITY AND ONE OF THE THINGS I SHARED IS THAT THE — WHEN I FIRST STARTED, WHICH WAS AWHILE AGO, RIGHT OUT OF COLLEGE, THERE WAS NO DEFINED CAREER PATH FOR A CYBERSECURITY I SORT OF FELL INTO IT I WAS ABLE TO BE AN ACCESS CONTROL ADMINISTRATOR ON THE MAINFRAME AND I EVOLVED FROM THAT SO AS THINGS CONTINUED TO CHANGE AND EVOLVE IN MY WORLD, I CONTINUED TO CHANGE AND EVOLVE WITH IT

SO A COUPLE EXAMPLES I STARTED OUT AS AN ADMINISTRATOR AND NOW I'M IN A LEADERSHIP POSITION WITH NIKE IF YOU GO BACK AND LOOK AT ANYTHING ON MY LINKED IN PROFILE YOU SEE SOME OF THE COMPANIES I WORKED FOR EITHER NO LONGER EXIST OR NO LONGER EXIST UNDER THE NAME IT HAD WHEN I WORKED FOR THEM AND SO I TALK ABOUT MY FIVE BS BEING RELENTLESS, BEING FEARLESS, BE CONNECTED

BE GLOBAL AND CERTAINLY BE AUTHENTIC AND SO I USE THOSE FIVE BS TO KIND OF HELP ME SURVIVE IN WHAT IS NOW AND WAS WHEN I FIRST STARTED A MALE-DOMINATED FIELD NOW HERE AT NIKE IT HAS BEEN GREAT I WOULD JUST TALK ABOUT BEING HERE AND NOW I ACTUALLY ARRIVED AT NIKE I WAS ACTUALLY WORKING FOR AN INDIVIDUAL AT BARCLAYS IN LONDON

AND HE MOVED TO NIKE AND IT WAS BECAUSE OF THAT RELATIONSHIP THAT I ACTUALLY ENDED UP HERE AT NIKE SO MY THIRD "BE" IS ABOUT BEING CONNECTED BE CONNECTED TO YOUR FAMILY, TO YOUR COMMUNITY AND BE CONNECTED TO YOUR PROFESSION MY BEING CONNECTED TO MY PROFESSION ACTUALLY HELPED ME GET TO NIKE

AND IT HAS BEEN GREAT I LOVE IT WE'LL TALK SOME MORE ABOUT WHAT I DO AND WHAT I'VE BEEN ABLE TO ACHIEVE AT NIKE THESE LAST FIVE YEARS >> AWESOME LOOKING FORWARD TO THAT

JARVIS, TELL US ABOUT HOW YOU ENDED UP AT NIKE >> YEAH, SO I'VE HAD A PRETTY INTERESTING CAREER JOURNEY JUST OUT OF UNDERGRAD I STUDIED HISTORY, PUBLIC POLICY AND SPORT MANAGEMENT SO THE IDEA OF THE CONNECTION BETWEEN SPORTS, THE DIVERSITY SPACE AND HOW WE BUILD EQUITY PROGRAMS HAS ALWAYS BEEN NEAR AND DEAR TO ME HOWEVER, AFTER DECIDING NOT TO GO TO LAW SCHOOL, I ENDED UP WHERE MOST LAW SCHOOL REJECTS GO, CONSULTING AND SPENT TIME AT DELOITTE AND ENJOYED MY TENURE THERE

I GOT TO DO WORK IN THE TELECOMMUNICATIONS SPACE, PRIMARILY MERGERS AND ACQUISITIONS BUT I FOUND I WAS GETTING AWAY FROM A LOT OF THE HUMAN CAPITAL INTEREST THAT RULE EXCITED ME THROUGHOUT UNDERGRAD AND SO FROM THERE MADE THE TRANSITION OVER TO GOOGLE WHERE I WAS FOR THREE YEARS WORKING LEADING PART OF THEIR DIVERSITY AND INCLUSION PRACTICE, PRIMARILY CONNECTED TO MILITARY VETERANS AND HIRING FOR WOMEN IN THE BLACK COMMUNITY FOR SOFTWARE ENGINEERING ROLES FROM THERE, WENT DOWN TO BRAZIL WITH THEM TO BUILD OUT PROGRAMMING AROUND ENGAGEMENT OF INDIVIDUALS WITH DISABILITIES AND THEN ULTIMATELY AT THE TIME, A THEN-NEW UP COMING, BURGEONING START-UP KNOWN AS SNAPCHAT CALLED

AND I TOOK ON AN OFFER OVER THERE AS THEIR FIRST HEAD OF DIVERSITY AND INCLUSION AND SO FOR THREE YEARS, THROUGH IPO, EXPANSION TO A VARIETY OF DIFFERENT GLOBAL MARKETS, I WORKED THERE LEADING AND BUILDING THE DEVELOPMENT OF THEIR EMPLOYEE NETWORKS AND EMPLOYEE RESOURCE GROUPS THEIR DIVERSITY RECRUITMENT PRACTICE AND HOW THE COMPANY DEFINES DIVERSITY CONNECTED TO ITS MARKETPLACE BUT IN APRIL 2018, I MADE THE SWITCH, MOVED TO PORTLAND FROM L A

AND ULTIMATELY ENDED UP AT NIKE WHERE I SERVE THREE KEY GROUPS LEADING THE GLOBAL SOURCING, DIVERSITY RECRUITING TIME AND TALENT ATTRACTION ENGAGEMENT AND EXPERIENCE FUNCTIONS COLLECTIVELY, THESE ORGANIZATIONS SET THE STAGE FOR WHAT PASSIVE ENGAGEMENT AND EMPLOYMENT BRANDING LOOKS LIKE FOR THE COMPANY AND HOW WE THINK ABOUT THE INTEGRATION OF UNIQUE DIVERSITY PROGRAMS THERE >> AWESOME THAT'S AN INTERESTING JOURNEY

WE'RE GOING TO HAVE TO TALK MORE ABOUT THIS AFTER THAT GETTING BACK TO M L , YOU SAID I COULD CALL YOU THAT, RIGHT? >> YES >> WHAT IS THE MOST EXCITING PART OF YOUR JOB AND EXCITING ATTRIBUTES OF YOUR WORK? >> SO I'M GOING TO GO HOLISTIC AND TALK ABOUT THE JOB AND SOME OF THE OTHER THINGS THAT ARE BENEFITS OF BEING IN THIS POSITION

SO I LEAD WHAT WE CALL THE GOVERNANCE RISK COMPLIANCE EN ENGAGEMENT, NGOS AND WITH THAT, GOING THE GOS IS GEOGRAPHY, SO I HAVE A TEAM THAT IS HERE IN THE U S MAJORITY OF THE TEAM BUT I ALSO HAVE A TEAM THAT IS IN EUROPE AND A TEAM THAT IS IN ASIA

AND SO I GET THE OPPORTUNITY TO NOT ONLY WORK WITH PEOPLE IN THE U S BUT WITH PEOPLE IN OTHER COUNTRIES AND THAT PART I REALLY LIKE I TALK ABOUT DIVERSITY AND INCLUSION, AND I TELL PEOPLE IF WE WERE ALL THE SAME, WHAT A BORING WORLD THIS WOULD BE

SO I ALWAYS LIKE THE OPPORTUNITY TO BE ABLE TO LEARN ABOUT DIFFERENT CULTURES, DIFFERENT PEOPLE, TRY DIFFERENT FOODS AND SO THAT IS THE PART THAT I REALLY LIKE AND I'M PASSIONATE ABOUT THE OTHER PART THAT I WILL TALK ABOUT IS MORE SO RELATED — BENEFIT TO THE POSITION IS THAT WORKING FOR NIKE AND FOR THOSE WHO KNOW ABOUT NIKE, ONE OF OUR CO-FOUNDERS, BILL BAUERMAN SAYS IF YOU HAVE A BODY, YOU ARE AN ATHLETE SO I'VE ALWAYS HAD A DREAM OF BEING ABLE TO RUN A MARATHON AND SO I USED TO RUN IN HIGH SCHOOL AND RAN A LITTLE BIT IN COLLEGE

AND, YOU KNOW, GOT MARRIED DID THAT WHOLE THING AND KIND OF PUT MYSELF ON THE BACK BURNER AND WHEN I STARTED AT NIKE, I STARTED ACTUALLY PREPARING FOR THE MARATHON AND SO I HAVE BEEN ABLE TO RUN TWO SINCE MY TENURE AT NIKE I RAN ONE IN JACKSONVILLE — THANK YOU

>> THAT'S AWESOME >> ONE IN JACKSONVILLE, FLORIDA, AND THEN I JUST FINISHED THE PORTLAND MARATHON IN OCTOBER AND SO A BENEFIT OF WORKING AT NIKE IS WE HAVE FREE ACCESS TO OUR ATHLETIC CENTERS WE ALSO HAVE THE OPPORTUNITY — YEAH, THAT'S REALLY GREAT WE HAVE THE OPPORTUNITY OF PARTICIPATING IN DIFFERENT RUN CLUBS AND, YOU KNOW, ANY ACTIVITY THAT YOU'RE INTERESTED IN

AND SO THOSE ARE SOME OF THE ATTRIBUTES THAT I AM ABLE TO TAKE ADVANTAGE OF OUTSIDE OF JUST MY DAY JOB MY DAY JOB I LOVE AND I TELL PEOPLE THAT ALL THE TIME AND THE ADDITIONAL PART OF THAT IS BEING ABLE TO HELP FROM A DIVERSITY, INCLUSION AND BELONGING PERSPECTIVE I PARTNER QUITE OFTEN WITH JARVIS ON THE DIFFERENT ACTIVITIES THAT WE HAVE AND I WILL GET CONTACTED BY PEOPLE ABOUT CERTAIN THINGS, AND I'LL GO AND SAY WHAT DO YOU THINK? AND WE'VE BEEN ABLE TO PARTNER AND BRING IN OTHER DIVERSE COMMUNITIES TO NIKE

AND SO THOSE ARE THINGS THAT REALLY EXCITE ME AND THAT I REALLY LOVE AND ENJOY ABOUT NIKE >> THAT'S AWESOME AND IT'S ALSO DEMONSTRATING SEVERAL OF THE BES YOU MENTIONED SHE MENTIONED WORKING, PARTNERING WITH YOU, JARVIS, YOU WANT TO TALK MORE ABOUT THE INITIATIVES NIKE HAS WORKING TO BE A LEADER IN THE D & I SPACE IN TECHNOLOGY AND THE FOOTWEAR INDUSTRY? >> WHEN WE THINK ABOUT PROGRAMMATIC INFRASTRUCTURE IT'S THE CONFERENCES WE GO TO AND DIFFERENT PROGRAMS WE STAND UP TO ACCELERATE THE FLOW OF DIVERSE TALENT ANNUALLY WE ATTEND OVER 40 DIFFERENT CONFERENCES AND EVENTS

I WAS JUST IN THE CITY OF ORLANDO ABOUT THREE WEEKS AGO FOR THE GRACE HARBOR CELEBRATION OF WOMEN NOTION THAT, THE NATIONAL SOCIETY OF BLACK ENGINEERS, PARTNERSHIPS LIKE THE EXECUTIVE LEADERSHIP COUNCIL, ALUMNI SOCIETY AND A VARIETY OF OTHERS REALLY HELP FUEL HOW WE THINK ABOUT TALENT ENGAGEMENT AND DEVELOPMENT OF OUR OWN STAFF BUT ALSO WHEN WE'RE THINKING ABOUT THE ACQUISITION OF TALENT FOR COMPANIES TO BE MORE EFFECTIVE AT HOW THEY ACTUALLY ACCELERATE THE FLOW OF GREAT DIVERSE TALENT YOU HAVE TO APPEAR IN THE MARKETPLACE, DEVELOP A BRAND THAT FOCUSES YOU AS A DIVERSITY HIRING PARTNER AND ALSO BRINGING YOUR TEAMS ALONG THE WAY AND ALONG THE JOURNEY SO THAT THEY UNDERSTAND THE NUANCES THAT IT'S NOT JUST ABOUT BEING THERE RATHER SHOWING UP AND POSITIONING YOURSELF AUTHENTICALLY AND ENSURING YOUR MARKETING AND BRANDING EFFORTS AT THE PRODUCT LEVEL ALIGN TO THAT AND ULTIMATELY SECURING THE TALENT THE WAY THIS TRANSLATES OVER TO SOME OF THE PROGRAMMATIC INFRASTRUCTURE IS WE'VE BEEN ABLE TO DEVELOP A COUPLE OF PIPELINE INITIATIVES

WHEN WE LOOK TO THE MARKET AVAILABILITY OF TALENT, A VARIETY OF DIFFERENT COMPANIES FOCUS ON DIFFERENT DEFINITIONS OF DIVERSITY AT NIKE, THE SEEN AND UNSEEN CHARACTER UFTICES AND EXPERIENCES THAT MAKES EACH AND EVERY ONE OF US UNIQUE HOWEVER, WHEN WE DOUBLE CLICK INTO THAT AND UNDERSTAND BOTH IN THE TECHNOLOGY SPACE AND IN PRODUCT FOR US, SO FOOTWEAR, APPAREL, THERE'S CERTAIN AREAS WHERE CERTAIN GROUPS REMAIN UNDER REPRESENTED AND WE HAVE TO FOCUS ON PIPELINE DEVELOPMENT PROGRAMS THROUGH THE NIKE PRODUCT CREATION EXPERIENCE OR NPCE, WE'RE ABLE TO ENGAGE HIGH SCHOOL STUDENTS TO UNDERSTAND THE PRACTICE OF PRODUCT LINE MANAGEMENT, PRODUCT DESIGN AND DEVELOPMENT FOR BOTH FOOTWEAR AND APPAREL, AS WELL AS HOW OUR GRAPHIC DESIGNERS ULTIMATELY BRING SOME OF THOSE PRODUCTS TO LIFE WHILE NOT LOSING SIGHT OF BUSINESS ATTRIBUTES THAT CREATE THE CONSUMER RELATIONSHIP

ON THE TECHNOLOGY SIDE, WE CONTINUE TO INVEST IN A VARIETY OF DIFFERENT PROGRAMS AT THE HIGH SCHOOL AND COLLEGIATE LEVEL TO ENSURE THAT WE'RE DIVERSIFYING PIPELINES OF TALENT FROM ENGAGEMENT WITH HISTORICALLY BLACK COLLEGES AND UNIVERSITIES, HISPANIC SERVING INSTITUTIONS AND WOMEN'S COLLEGES WE'RE DOUBLE DOWNING ON UNDERSTANDING WE CAN DEVELOP TRUE PROGRAMS THAT CAN HELP CREATE THE LINK BETWEEN THE WORK TECHNOLOGYISTS DO AND THE AMAZING PRODUCTS WE WORK >> AWESOME TO SEE HOW YOU'RE SPANNING INDUSTRIES AND HELPING BUILD THE PIPELINE FOR FUTURE DIVERSE TALENT TO COME IN TO ALL OF OUR COMPANIES, HOPEFULLY WE CAN FIND A WAY TO MAKE OPPORTUNITY THERE SO BACK TO M

L , IF WE CAN FIND OUT YOUR PERSPECTIVE AS A WOMAN OF COLOR IN THE TECHNOLOGY SPACE AND HOW HAVE YOU WORKED TO SET YOURSELF APART TO REALIZE YOUR OWN POTENTIAL? THAT GOES A LONG WAY IN SHOWING, YOU KNOW, THE YOUNG TALENT THAT YOU'RE DEVELOPING, BUILDING THAT PIPELINE FOR, SEEING HOW HAS THAT JOURNEY PLAYED OUT FOR YOU OVER THE YEARS? >> WELL, IT'S BEEN QUITE INTERESTING, AND IT HASN'T BEEN A DIRECT PATH I HAVE SEVERAL YOUNG PEOPLE COME UP TO ME ON A REGULAR BASIS AND SAY THEY, WELL, THIS IS WHAT I WANT I WANT TO BE A CEO AND WHAT DO I NEED TO DO? AND MY ANSWER IS ALWAYS DIFFERENT BECAUSE I THINK IT DEPENDS ON THAT PERSON'S UNIQUE BACKGROUND AND PEOPLE NEED TO UNDERSTAND THAT THERE IS, FOR ME ANYWAY, THERE WAS NO DIRECT PATH

AS I MENTIONED EARLIER, CYBERSECURITY WAS NOT A DEFINED FIELD AND SO SOMETHING WHERE I HAD TO FIGURE OUT WHAT I NEED TO DO AS THINGS CONTINUED TO HAPPEN AND SO WITH THAT, I HAD TO, YOU KNOW, GET THICK SKIN I COULDN'T BE, YOU KNOW, GETTING UPSET ABOUT EVERYTHING WHEN SOMEONE SAYS SOMETHING, OR DOES SOMETHING TO ME THAT I DID NOT LIKE OR THAT I DID NOT THINK WAS FAIR I'VE HEARD PEOPLE SAY, AND I CAN'T FIGURE OUT WHO STARTED THIS WHOLE THING, BUT THEY SAY FAIR IS WHERE YOU GO TO JUDGE PIGS, RIGHT? AND SO LIFE ISN'T FAIR

WE FIGURE IT OURKTS AND WE WORK AND SO AS A PERSON OF COLOR AND CERTAINLY AS A WOMAN, I HAD TO THINK ABOUT WHAT IT WAS THAT I WANTED TO DO AND WHAT AM I ACTUALLY PASSIONATE ABOUT? AND THEN SETTING MYSELF — DIFFERENTIATING MYSELF FROM EVERYONE ELSE SO YOU SEE, AND SOMETIMES I SAY MAYBE I DID GO OVERBOARD I HAVE FOUR DEGREES AND FOUR CERTIFICATIONS AND I SAY SOMETIMES I MAY GO BACK AND DO THIS OR MAY GO BACK AND DO THAT

NOT SURE, BUT RIGHT NOW THIS IS WHERE I AM AND I FELT THAT THAT WAS NECESSARY SO THAT I COULD CONTINUE TO GROW AND DEVELOP IN MY CAREER AND THAT I COULD STOP PEOPLE FROM TELLING ME WHAT I DID NOT HAVE, WHICH WAS THEIR EXCUSE FOR NOT GIVING ME AN OPPORTUNITY WHEN I FIRST STARTED OUT, OUT OF COLLEGE, HAD A DEGREE AND PEOPLE WERE LIKE, WELL, YOU NEED A MASTERS DEGREE OKAY I'LL GO GET AN MBA OR MS AND THEY WERE LIKE, WELL, YOU NEED MORE MANAGEMENT EXPERIENCE TO GET AN MBA

I'LL GET AN MS SO IT WAS LIKE, EVERYTHING THAT I DIDN'T HAVE IS WHAT PEOPLE WILL CALL OUT AND SO I SAID I'M GOING TO END THIS I'M GOING TO DO EVERYTHING I CAN DO WHEN I LOOK AT WHAT OTHER PEOPLE IN THE FIELD HAVE, WHEN I LOOK AT THE CERTIFICATIONS, THE DEGREES, AND THEN I'M GOING TO GO ONE STEP FARTHER AND THEN I'LL SEE HOW THINGS WORK OUT

AND SO THAT'S WHAT I DID BUT I GOT TO THE POINT WHERE I FELT LIKE I WAS TRYING TO BE ALL THINGS TO EVERYBODY, AND I WAS BEGINNING TO LOSE MYSELF AND THAT'S WHEN I SAY, YOU KNOW WHAT? I AM GOING TO THINK ABOUT WHAT I REALLY WANT TO DO, AND THEN I'M GOING TO GO FORTH AND DO IT AND THAT'S WHAT I TALK ABOUT WHEN I TALK ABOUT MY FIVE "BES" AND THE LAST ONE WHICH IS NOT THE LEAST ONE IS ACTUALLY THE MOST IMPORTANT ONE AND THAT'S ABOUT BEING AUTHENTIC AND I SAY, WHO AM I AND WHO DO I WANT TO BE AS I CONTINUE TO GROW AND EVOLVE IN THIS WORLD? AND SO NOW I FEEL LIKE I'M LIKE RIGHT IN MY SWEET SPOT I LOVE MY JOB

I LOVE THE CHANGE THAT HAPPENS ON A DAILY BASIS NO TWO DAYS ARE ALIKE WHEN YOU LOOK AT THE THREAT LANDSCAPE, THE REGULATORY ENVIRONMENT WE'RE CONSTANTLY TRYING TO FIGURE OUT HOW TO BE AHEAD OF THE BAD GUYS SO I LIKE THAT PART

BUT I ALSO LIKE THE OPPORTUNITY TO FOCUS ON DIVERSITY, INCLUSION AND BELONGING AND CREATING AN ENVIRONMENT WHERE PEOPLE CAN FEEL LIKE THEY BELONG BASED ON WHO THEY ARE, NOT WHO OTHER PEOPLE WANT THEM TO BE >> THAT'S A GREAT STORY I CAN RELATE A LOT TO THAT BECAUSE, AFTER I FINISHED MY FOURTH DEGREE, I STILL FELT LIKE GOING BACK TO SCHOOL MYSELF NOW I'M WORKING ON NUMBER FIVE BUT I HAVEN'T GOTTEN THOSE MARATHONS IN YET, SO IT'S LIKE — AND THAT'S THE THING

THE FURTHER ALONG YOU GO, THE MORE WISDOM YOU HAVE THE MORE EXPERIENCE YOU GET BECAUSE THERE'S THE BOOK KNOWLEDGE, BUT THEN THERE'S THE LIFE EXPERIENCE THAT REALLY BRINGS IT ALL TO BEAR AND MAKES YOU REALIZE WHAT'S GOING ON IT'S JUST GREAT TO HEAR THAT >> THE MAHER RATHON THING WAS ONE OF THOSE, I KEPT SAYING, I WANT TO DO IT AND I KIND OF DID IT UNDER COVER THE ONLY PERSON THAT KNEW I WAS TRAINING FOR IT WAS MY HUSBAND

I SAID, I DON'T WANT TO HEAR THE NAYSAYERS WHY WOULD YOU DO THAT AT YOUR AGE? WHAT ARE YOU TRYING TO PROVE, RIGHT? AND SO FINISHED IT, AND IT WAS ON A FAMILY VACATION AND WE GOT BACK TO THE HOTEL AND THEN MY HUSBAND WAS SO PROUD HE WAS TELLING EVERYBODY AND THEY WERE LIKE, WHY DIDN'T YOU TELL US? WE WOULD HAVE — AND I WAS LIKE, THAT WAS THE REASON WE DIDN'T TELL YOU

FIRST OF ALL, I WAS NERVOUS, AND I WASN'T SURE IF I WAS GOING TO FINISH, RIGHT? BECAUSE THAT WAS MY FIRST TIME BUT I FINISHED 26 — ACTUALLY ENDED UP BEING 26 64

I KNOW THE EXACT NUMBER OF MILES 26 64 MILES BECAUSE IT'S NOT A STRAIGHT PATH AND, YOU KNOW, YOU'RE MAKING SOME TURNS THERE BUT IT WAS SUCH A GREAT SENSE OF ACCOMPLISHMENT SO WHEN I TALK ABOUT BEING RELENTLESS, IT'S NOT JUST IN YOUR PROFESSION, YOUR JOB

IT'S THOSE THINGS THAT GIVE YOU JOY THAT YOU ARE LIKE, I WANT TO DO THIS, AND I'M GOING TO FIGURE OUT A WAY TO DO IT WORKING AT NIKE, IT HELPED BECAUSE I WAS ABLE TO UTILIZE SOME OF THE PROGRAMS WE HAVE >> THAT'S SO INSPIRING THANK YOU FOR THAT ALL RIGHT

MOVING ON TO JARVIS, I SAW RECENTLY ON VOGUE THAT NIKE HAS LAUNCHED A NEW DESIGN PROGRAM IN PARTNERSHIP WITH SERENA WILLIAMS CAN YOU TELL US MORE ABOUT THAT? >> I CAN SO WE ALL HAVE THOSE CAREER-CHANGING MOMENTS WHERE IT'S LIKE, THAT'S COOL THAT'S WHAT'S UP THIS WAS THAT MOMENT FOR ME

AND SO, ABOUT SIX MONTHS AGO, OUR ATHLETES ARE DEEPLY CONNECTED TO WANTING TO UNDERSTAND OUR DIVERSITY, EQUITY AND INCLUSION STRATEGY AND FOR US, I TALKED A LITTLE PREVIOUSLY ABOUT THE NECESSITY OF MARKET INTEGRATION TO WHAT WE DO FOR ENGAGEMENT OF TALENT WHEN YOU HEAR SERENA NARATING THE "DREAM CRAZY" VIDEO SHE ACTUALLY WANTS TO SEE US DEVELOP IT IN OUR PRODUCT AND SO WHEN WE TAKE A LOOK AT OUR PRODUCT ENGINE, PRIMARILY FOOTWEAR APPAREL, GRAPHICS AND COLOR AND MATERIALS, UNIVERSITIES ESPECIALLY DESIGN PROGRAMS ARE NOT GRADUATING PEOPLE OF COLOR AND PARTICULARLY WOMEN OF COLOR AT THE RATE TO JUSTIFY ENGAGEMENT IN TERMS OF THE CONNECTION TO THE CONSUMER

AND SO FOR SERENA AND A VARIETY OF OTHER ATHLETES, THEY WANTED TO BE INVOLVED IN HELPING NIKE SPARK A CHANGE IN THIS ENDEAVOR AFTER A SERIES OF ITERATIONS AND ENGAGEMENTS WITH SERENA AND HER TEAM, WE DEVELOPED A SERENA WILLIAMS DESIGN CREW WHICH WILL BE AN EIGHT-MONTH APPRENTICESHIP PROGRAM BEGINNING IN JANUARY, IN WHICH TEN STUDENTS WHO ALL JUST ACCEPTED THEIR OFFERS THIS MORNING — >> VERY NICE >> — WHO PARTICIPATED IN A DESIGN COMBINE IN NEW YORK ABOUT TWO WEEKS AGO THEY'LL JOIN US FOR AN A EIGHT-MONTH EXPERIENCE WHERE THEY'LL GET EXPERIENCE IN HOW WE DO DESIGN AND DESIGN ETHOS OF THE COMPANY AND SPEND SEVEN MONTHS WITH THE NORTH AMERICAN DESIGN TEAM DESIGNING SERENA INFLUENCED AND INSPIRED PRODUCTS A COUPLE OF PIECES I'M SUPER EXCITED ABOUT THIS IS, ABOUT 30 OF THE POPULATION OF THE FINALISTS WHO WILL BE JOINING US FOR THE PROGRAM ACTUALLY CAME FROM NIKE NEW YORK-BASED RETAIL STORES

>> OH, WOW >> WHEN WE THINK ABOUT WHAT OUR ENGAGEMENT LOOKS LIKE, WE HAVE SUCH A LARGE PERCENTAGE OF POPULATION OF DIVERSE TALENT SITTING IN OUR RETAIL STORES ACROSS THE NATION AND ACROSS THE GLOBE AND SO AS WE AS AN ENTERPRISE THINK OF WAYS THAT WE CAN FULLY MAXIMIZE CAPABILITY OF OUR TALENT, IT'S NOT ALWAYS GOING OUTSIDE OF THE COMPANY RATHER KNOWING THOSE WHO HAVE STRONG PRODUCT KNOWLEDGE, PASSION AND DESIRE TO BE ENGAGED WITH THE BRAND, AND AS WE DISCOVERED AT THE COMBINE, DEEP DESIGN EXPERIENCE, WAS A GOOD PLACE TO START AND SO IN TERMS OF OUR SELECTION CRITERIA FOR THE STUDENTS, WE FOCUSED PRIMARILY IN THE CITY OF NEW YORK AND WE'LL IDEALLY CONTINUE TO EXPAND THAT THROUGHOUT THE NATION AND EVENTUALLY THROUGHOUT THE GLOBE

THE ULTIMATE GOAL OF LEVERAGING OUR ATHLETES' VOICE AND CREATING CRITICAL COMPONENTS OF THE MAXIMS, THE IDEA OF SERVING ATHLETES TO HELP BE A TRUE GUIDE FOR THE WORK WE'RE DOING WE'RE SUPER EXCITED FOR THESE APPRENTICES TO BEGIN IN JANUARY THERE'S GOING TO BE SOME REALLY EXCITING MOMENTS WHERE THEY'LL GET TO CONNECT WITH THE ATHLETE HERSELF >> THAT'S AWESOME LOOKING FORWARD TO SEEING WHAT COMES OUT OF THAT APPRENTICESHIP WORK, TOO

M L , GOING BACK TO YOU, YOU SIT ON THE BOARD OF A GROUP CALLED BLACK WOMEN TALK TECH AND ARE AN ACTIVE LEADER WITH BLACK WOMEN IN S T

E M IN THE PACIFIC NORTHWEST SO CAN YOU TELL US A LITTLE MORE ABOUT THOSE ORGANIZATIONS AND HOW ANYBODY WHO IS INTERESTED IN PARTICIPATING IN THEM WILL BE ABLE TO DO SO? >> SURE AND SO BOTH ARE ON THE INTERNET

SO YOU CAN ALWAYS GOOGLE THEM, AND PLEASE DO SO WE TALK ABOUT DIVERSITY, INCLUSION, AND ONE OF MY BES IS ABOUT BEING CONNECTED TO YOUR COMMUNITY I WANT TO FIND A WAY THAT I COULD DO MORE I FELT LIKE I WAS NOT DOING ENOUGH SO I HAD THE OPPORTUNITY TO MEET UP WITH THREE OTHER, WHAT I WOULD CALL AMAZING WOMEN, AND WE START TALKING ABOUT DIVERSITY IN THE PACIFIC NORTHWEST

AND REALLY THE LACK OF AND WHAT COULD WE DO TOGETHER? AND SO WE FORMED THE ORGANIZATION BLACK WOMEN IN S T E M

AND SAID OUR "M" IS NOT FOR MATH IT'S FOR MANUFACTURING BECAUSE WE FELT THAT MATH WAS EMBEDDED IN THE S, T AND E AND WE WANTED A HEIGHTENED FOCUS ON MANUFACTURING AGAIN, THINKING ABOUT DIGITAL TRANSFORMATION AND ALL THE THINGS THAT CONTINUES TO EVOLVE IN TECHNOLOGY SO WE STARTED THE ORGANIZATION, DOING DIFFERENT SESSIONS THROUGHOUT THE AREA

WE HAD OUR FIRST SUMMIT IN PORTLAND THE FIRST OF OCTOBER IT'S REALLY ABOUT TRYING TO FIGURE OUT HOW TO GET MORE WOMEN AND PEOPLE OF COLOR INTO S T E M

-RELATED FIELDS SO WE ALSO PARTNER WITH THE ORGANIZATION CALLED AT URBAN TEAM AND HOSTED A COMPETITION FOR HIGH SCHOOL GIRLS TO BE ABLE TO COME IN AND PITCH A PRODUCT OR SERVICE RELATED TO TECHNOLOGY AND THAT WAS REALLY GREAT IT IS ALWAYS AMAZING TO ME WHEN I TALK TO YOUNG PEOPLE WHAT THEY THINK ABOUT AND WHAT THEY COME UP WITH IT'S AMAZING

I LOOK AND NEVER THOUGHT ABOUT SOMETHING LIKE THAT WHEN I WAS 15, 16, 17 YEARS OLD SO I'M REALLY EXCITED ABOUT THAT AND WE'RE LOOKING AT HOSTING ANOTHER SUMMIT IN DALLAS IN 2020 AND WE PICKED DALLAS BECAUSE ONE OF MY COLLEAGUES HAS A REALLY GOOD RELATIONSHIP WITH PEOPLE IN DALLAS, AND THEY JUST KICKED OFF AN URBAN TEAM GROUP IN DALLAS EARLIER THIS MONTH THE OTHER ORGANIZATION IS BLACK WOMEN TALK TECH THEY ACTUALLY STARTED ABOUT FOUR YEARS AGO THEY USED TO SEE EACH OTHER AROUND NEW YORK

AND THEY FINALLY START TALKING TO EACH OTHER BECAUSE IF YOU HAVE SEEN THE LATEST ADDITION OF ENTREPRENEUR MAGAZINE, THEY ARE ACTUALLY IN THERE AS IN THE TOP 100 ENTREPRENEURS OF INFLUENCE AND THEY WERE TALKING ABOUT — THEY WERE SEEING EACH OTHER AND THEY WERE THE ONLY ONES THAT LOOK LIKE EACH OTHER THEY START THIS ORGANIZATION FOR WOMEN TECH ENTREPRENEURS AND SO I WENT TO A COUPLE OF THEIR CONFERENCES AND THEN THEY DECIDED THEY WANT TO HAVE A NONPROFIT ARM WHICH IS CALLED TALK TECH ASSOCIATION AND SO I'M ON THE BOARD OF DIRECTORS THERE I'M REALLY EXCITED ABOUT THAT BECAUSE NOW THAT GIVES ME A DIFFERENT PERSPECTIVE

I CAN ACTUALLY WORK ON HELPING WOMEN OF COLOR WHO WANT TO BE ENTREPRENEURS SO I'M EXCITED ABOUT THAT A COUPLE OF OTHER THINGS I'M ACTUALLY INVOLVED IN, FLORIDA MEMORIAL UNIVERSITY, WHICH IS HERE IN THE STATE OF FLORIDA, BUT IT'S DOWN NEAR MIAMI, THEY STARTED A CYBERSECURITY DEGREE PROGRAM A COUPLE OF YEARS AGO AND THEY ASKED ME TO BE ON THEIR ADVISORY BOARD FOR THEIR CYBERSECURITY PROGRAM AND I'M REALLY EXCITED ABOUT THAT AS WELL BECAUSE I GET TO MEET YOUNG PEOPLE

AND I KEEP TALKING ABOUT YOUNG PEOPLE BECAUSE I'M LIKE, WE NEED MORE PEOPLE IN S T E M SO WE CAN GET THE YOUNGER FOLKS TO START THINKING ABOUT IT, THEN I THINK WE'LL BE ABLE TO CLOSE SOME OF THESE GAPS RIGHT NOW, ESPECIALLY IN CYBERSECURITY

IT'S 11 OF THE PROFESSIONALS ARE WOMEN AND THAT'S ALL WOMEN SO IF YOU SLICE INTO THAT, IT'S GOING TO BE SIGNIFICANTLY LESS FOR WOMEN OF COLOR SO THOSE ARE JUST A FEW THINGS THAT I JUST FEEL LIKE I NEED TO BE ABLE TO DO TO HELP TO GET MORE PEOPLE INVOLVED AND I HAVE ONE OF MY FRIENDS WHO HEARD ME SPEAK ON FRIDAY BECAUSE I RECEIVED AN AWARD

AND SHE WAS LIKE, WELL, WHAT ABOUT THOSE OF US WHO WERE NOT IN OUR 20S AND 30S, RIGHT? AND I SAID, WELL, EVERYBODY — ANYBODY WHO IS INTERESTED, COME ON WE NEED YOU, RIGHT? SO IF YOU ARE THINKING ABOUT CHANGING CAREERS, TALK TO ME >> YOU HEARD HER FIND HER ON LINKED IN, TOO >> YES

>> SO I WANT TO DRILL IN A LITTLE BIT ON THE EXPERIENCE BEING A WOMAN OF COLOR BECAUSE THE INTERSECTIONALITY HAS COME UP RECURRING ON THIS TRACK BECAUSE THERE ARE A LOT OF FOLKS HERE WHO HAVE BEEN IN THESE SESSIONS SINCE THE PREDAY ON SUNDAY AND SOME OF THE COMMON QUESTIONS THAT COME UP IN THE AUDIENCE IS, WELL, IF I'M A MEMBER OF MULTIPLE NONPOWER GROUPS WE HAD POWER, NONPOWER GROUPS IS WHAT WE TALKED ABOUT DURING THE PREDAY IF I'M A MEMBER OF MULTIPLE NONPOWER GROUPS, HOW DO I KNOW THAT MAYBE THE UNEQUAL TREATMENT OR WHAT APPEARS TO BE UNEQUAL TREATMENT TO ME, HOW DO I KNOW WHICH NONPOWER GROUP THAT IS BEING DIRECTED TO? THAT'S THE CHALLENGE THAT YOU HAVE, RIGHT, WHEN YOU'RE IN AN INTERSECTIONAL IDENTITY LIKE THAT CAN YOU TALK MORE ABOUT THAT? >> WELL, SOMETIMES WE JUST DON'T K KNOW

SO I TRY NOT TO HAVE THE VICTIM MENTALITY, RIGHT? AND I TRY TO SEE EVERYTHING FROM A POSITIVE PERSPECTIVE BECAUSE I FEEL LIKE YOU CAN LEARN SOMETHING REGARDLESS OF HOW GOOD OR BAD THE ENCOUNTER IS AND I WAS TELLING ANN JOHNSON WHO LED OUR — MODERATED THE WOMEN IN CYBERSECURITY PANEL THE OTHER DAY OFF STAGE WE WERE TALKING I WENT UP TO THIS VENDOR HERE AND NOBODY ELSE WAS AROUND

IT WAS JUST HIM AND ME SO, YOU KNOW, YOU THINK, HEY, GET ENGAGED IN A CONVERSATION AND HE SAID, ARE YOU JUST HERE FOR THE SWAG OR DO YOU WANT TO HEAR THE PITCH? AND SO I THOUGHT TO MYSELF, JUST FOR A FEW SECONDS AND I SAID, ACTUALLY, I'M HERE FOR BOTH I WOULD LIKE TO HEAR YOUR PITCH AND I WALKED AWAY LATER AND I WAS LIKE, OKAY, WAS IT BECAUSE I'M A WOMAN? WAS IT BECAUSE I'M AFRICAN-AMERICAN WOMAN? YOU KNOW, WHAT WAS THE REASON TO HAVE HIM ASKING ME THAT QUESTION? AND THEN I WONDERED, DID HE ASK ANYBODY IF I WAS WITH ONE OF MY COLLEAGUES WHO WERE MALE AND CAUCASIAN, WOULD HE HAVE ASKED THAT QUESTION? AND SO DON'T — IT'S NOT ALWAYS CLEAR WHICH ONE, BUT YOU DO KNOW IT COULD BE BOTH

IT COULD BE ALL IT'S JUST THAT YOU HAVE TO DEAL WITH IT, AND YOU HAVE TO HAVE, LIKE I SAID EARLIER, THICK SKIN BECAUSE I DIDN'T — IF I HAD GONE OFF ON HIM AS YOUNG PEOPLE SAY, WHAT ARE YOU TALKING ABOUT? AND THEN HE WOULD HAVE GONE BACK AND TOLD SOMEONE, YOU KNOW, THIS PERSON, AND STARTED DOING ALL THESE STEREOTYPES SO I DECIDED NOT TO DO IT AND ANOTHER ONE, ANOTHER ENCOUNTER HERE, SO THIS WAS, YOU KNOW, VERY RELEVANT I WALK UP TO THE GUY AND WE USE THEIR PRODUCT

AND SO I'M TALKING TO HIM, AND HE'S GOING OVER, AGAIN, SAYING, DO YOU — DO YOU KNOW WHAT WE DO? AND I'M LIKE, YES, I DO BECAUSE WE USE YOUR PRODUCT AND SO HE LOOKED AT ME AND THEN JUST GAVE ME A COUPLE OF PIECES OF PAPER ANOTHER GUY WHO WORKS THERE AT THE COMPANY ALSO WHO IS ACTUALLY ON THE NIKE ACCOUNT SAW MY BADGE AND HE CAME UP TOTALLY DIFFERENT INTERACTION

STARTED TALKING TO ME AND THEN SAID, BY THE WAY, WE'RE HAVING A PARTY ON WEDNESDAY NIGHT HERE'S THE CARD THE FIRST GUY IS STANDING THERE HEARING THIS INTERACTION OH, YOU KNOW, I FORGOT ALL ABOUT THAT

SO THEN I THOUGHT, THEY FORGET TO INVITE ME TO THE PARTY BECAUSE I'M A WOMAN, BECAUSE I'M AFRICAN-AMERICAN, RIGHT? YOU START PLAYING THAT IN YOUR MIND AND I JUST DECIDED, IT WOULD HAVE BEEN HIS LOSS, RIGHT? AND JUST WALKED AWAY, THANKED THE SECOND GUY AND WENT ON BUT IT STAYED WITH ME BECAUSE IT ACTUALLY MADE ME THINK, DO I REALLY WANT TO GO TO ANY MORE VENDORS IF THIS IS THE WAY THEY TREAT YOU IF YOU ARE A WOMAN, IF YOU ARE A PERSON OF COLOR AND I DECIDED THAT I WAS NOT GOING TO LET THAT STAY WITH ME TO THAT POINT WHERE IT WAS GOING TO STOP ME FROM USING THIS CONFERENCE AS A LEARNING OPPORTUNITY TO FIND OUT ABOUT OTHER COMPANIES WHO ARE ACTUALLY INCLUSIVE, WHO ACTUALLY WANT TO TALK TO YOU, WHO ACTUALLY WANT TO SELL YOU THEIR PRODUCT BECAUSE THEY THINK THAT MAYBE, JUST MAYBE, YOU ARE A DECISIONMAKER BECAUSE THE OTHER ONE COULD HAVE BEEN, THERE'S NO WAY THIS WOMAN CAN MAKE ANY DECISIONS

WHY WOULD I WASTE MY TIME WITH HER? >> RIGHT RIGHT >> SO IT IS REAL IT'S RELEVANT AND, UNFORTUNATELY, IT STILL HAPPENS TODAY

>> AND THAT'S PART OF THE REASON WHY WE'RE HAVING THIS TRACK THIS WEEK IS TO TALK ABOUT, THESE ARE SOME OF THE EXPERIENCES THAT PEOPLE THAT LOOK LIKE YOU AND ME MAY RUN INTO ON A VERY FREQUENT BASIS THAT OTHER PEOPLE DON'T EXPERIENCE AT ALL AND SO WHEN IT SEEMS LIKE PEOPLE ARE LIVING IN TWO DIFFERENT WORLDS, IT'S BECAUSE WE ARE YOU KNOW, BECAUSE WE DO HAVE THESE INTERACTIONS AND BECAUSE THEY HAPPEN REPETITIVELY, IT ACCUMULATES OVER TIME, AND THAT'S WHY SOMETIMES WE SAY, YOU KNOW IF PEOPLE SAY THERE'S A PIPELINE PROBLEM, WELL, IF THE PIPELINE PROBLEM IS ADDRESSED, THEY'RE STILL EXPERIENCING THE INDUSTRY DIFFERENTLY RELATIVE TO THEIR PEERS THEN YOU STILL HAVE TO ADDRESS THE CULTURE THAT ALLOWS THAT TO PERSIST

>> YES AND I'LL SAY ONE OF THE SESSIONS I ATTENDED EARLIER IN THE WEEK, THEY WERE TALKING ABOUT BEING AN ALLY, RIGHT, AND HAVING SOMEONE WHO MAYBE IS FROM THE MAJORITY POPULATION TO ACTUALLY SPEAK UP ON YOUR BEHALF SO THAT YOU'RE NOT ALWAYS THE ONE TRYING TO LET PEOPLE KNOW THAT THIS IS NOT THE WAY IT'S SUPPOSED TO BE BECAUSE MORE THAN LIKELY THEY DON'T WANT TO HEAR FROM YOU ANYWAY AND SO IF YOU ARE IN THE MAJORITY POPULATION, YOU'RE IN THIS ROOM, WHETHER YOU'RE MALE, WHITE MALE, A MALE OF COLOR, THEN YOU ARE STILL IN A BETTER POSITION TO BE ALLIES FOR WOMEN LIKE ME AND A WOMAN WHO IS A PERSON OF COLOR ONE OF THE THINGS THEY TALKED ABOUT, THEY WERE SAYING HOW WHEN THEY WOULD HAVE A WOMAN AT MICROSOFT AT A BOOTH, JUST AS TECHNICAL AS THE MALE, BUT THE GUY WILL COME UP AND SAY, OH, I WANT TO TALK TO SOMEONE THEY'RE LIKE, WELL, I'M HERE

NO, I WANT TO TALK TO SOMEONE TECHNICAL AS TO SAY, THERE'S NO WAY THIS WOMAN COULD BE TECHNICAL AND THEY SAID THEY WERE GOING TO CHANGE THAT, RIGHT? AND ACTUALLY ALMOST FORCE PEOPLE TO DEAL WITH THIS WOMAN BECAUSE SHE CAN DO THE JOB AS WELL AND SHE CAN ANSWER THE QUESTIONS SO I THINK THAT'S ONE OF THE THINGS FOR MY MALE COLLEAGUES IN HERE, YOU KNOW, THINK ABOUT THAT

WHEN YOU HEAR OR WITNESS THOSE TYPE OF THINGS, STEP UP HELP US OUT TELL PEOPLE THAT'S NOT RIGHT AND ANOTHER EXAMPLE I'LL GIVE YOU QUICKLY IS I WAS AT A RECRUITING EVENT AT NIKE THERE WAS A BUNCH OF US

MAYBE 15 AND WE AFTERWARDS WENT OUT TO EAT AND WE WERE IN LIKE A U-SHAPE I WAS THE ONLY WALL STREET KBT THERE — ONLY WOMAN OF COLOR THERE THE WAITER, WHITE MALE, ASKED EVERYBODY AROUND ME FOR THEIR ORDER

EVERYBODY I'M SITTING LIKE RIGHT IN THE MIDDLE SO IT'S KIND OF LIKE SOMEONE WAS GO TO NIVINE, GO TO JARVIS WALK ALL OVER ME MY COLLEAGUE SAID, M

L , WHAT DO YOU WANT TO ORDER? AND THEN THE GUY TOOK MY ORDER SO I DID NOT HAVE TO SAY EXCUSE ME, AM I INVISIBLE? HE DID IT ON MY BEHALF SO IT'S JUST THINGS LIKE THAT, THAT WE CAN BE MORE CONSCIENTIOUS ABOUT WHEN WE'RE WITH PEOPLE WHO ARE NOT PART OF THE MAJORITY POPULATION >> RIGHT

AND IT'S SITUATIONAL YOU MAY BE IN A SITUATION WHERE YOU ARE PART OF THE DOMINANT GROUP BUT IT VARIES MAY BE AWARE OF THE CULTURAL DIFFERENCES AND WHAT THOSE INTERACTIONS REALLY MEAN >> WHEN YOU TALK INTERSECTIONALITY, WAS IT BECAUSE I WAS A PERSON OF COLOR OR BECAUSE I WAS A WOMAN? HE WAS NOT GOING TO WAIT ON ME UNTIL SOMEONE ELSE INTERVENED >> YEAH, IT'S ONE OF THOSE PERSPECTIVES WHO WE HAVE TO BE VERY MINDFUL OF IS AN EXPERIENCE THAT I FOUND IN THE TECHNOLOGY SPACE AND NOW DURING MY TENURE AT NIKE

IT WAS A HUGE FEAR OF MINE COMING TO NIKE IN A SPORTS BRAND BECAUSE WHEN WE TALK ABOUT INTERSECTIONALITY, WE THINK OF, HOW DO YOU BE AUTHENTICALLY YOURSELF WHEREAS WHEN DO OPPORTUNITIES COME OUT AND WHEN DO THEY NOT COME OUT? SO PHYSICALLY, IT'S APPARENT I'M A BLACK MALE WHAT'S NOT OFTEN ALWAYS APPARENT IS THAT I IDENTIFY AS A MEMBER OF THE LBTG PLUS COMMUNITY WHEN I ENGAGE WITH THE BLACK COMMUNITY, THERE'S NOT ALWAYS ACCEPTANCE IN THAT REGARD AND THEN DO I COVER WHEN I'M WITH THE GAY COMMUNITY BECAUSE THEY'RE NOT ALWAYS ACCEPTANCE OF BLACK MEN IN THAT WORLD SO HOW DO WE GO THROUGH THIS STRUGGLE OF WHICH AREA AM I GOING TO CHOOSE TO FULLY IDENTIFY WITH TODAY? OR DO I JUST SHOW UP IN FULL BLAST AND IN FULL AUTHENTICITY? ALLISHIP PLAYS SUCH A CRITICAL ROLE THERE WHEN WE SET EXPECTATIONS OF SUCH GROUPS THAT OFTEN TIMES WILL FAIL IN REALITY OF WHAT WE THINK SHOULD HAPPEN

IT CAN CREATE A VERY TROUBLED SYSTEM WHEN WE THINK ABOUT CULTURE AND SO I ENCOURAGE COMPANIES, ESPECIALLY WHEN THEY'RE DOING DIVERSITY RECRUITMENT PROGRAMS, IT'S NOT JUST RECRUITING MORE BLACK TALENT YOU NEED TO UNDERSTAND THE MULTIPLE DIMENSIONS EMBODIED IN THAT YOU NEED TO CONSIDER THE GENDER DYNAMIC GENDER NONBINARY DYNAMIC AND THE LGBTQ-PLUS EXPERIENCE

YOU NEED TO UNDERSTAND THE MILITARY VETERAN EXPERIENCE OF THE BLACK COMMUNITY, WHICH IS VERY DIFFERENT AND SO WHEN YOU START LAYERING ON THESE DIFFERENT ELEMENTS, IT'S CRITICAL THAT COMPANIES AND CULTURAL DEVELOPMENT AND THEIR ENGAGEMENT WITH EMPLOYEE NETWORKS THINK DIFFERENTLY ABOUT INTERSECTIONAL APPROACHES >> RIGHT AND SO SPEAKING OF THAT, YOU KNOW, WHAT ROLE DO YOU SEE THESE NONTECH COMPANIES PLAYING IN ADVANCING DIVERSITY AND, YOU KNOW, OF THE BROADER TECHNOLOGY INDUSTRY AS WELL WHY IS THIS SO IMPORTANT FOR NIKE AT THIS POINT? >> SO IT'S INTERESTING

WHEN I MADE THE DECISION TO SWITCH FROM SNAPCHAT TO NIKE, I GOT A LOT OF QUESTIONS FROM PEOPLE INSIDE THE INDUSTRY, PARTICULARLY PEOPLE SINCE SNAPCHAT IS BASED IN L A , SO SILICON BEACH AND THEN A COUPLE ACQUAINTED TO THE NETWORKS I HAVE IN L A

YOU'RE JUMPING OUT OF THE INDUSTRY WHY? ISN'T THIS GOING TO BE A SIGNIFICANT CHANGE FROM THE WORK YOU'VE DONE BEFORE? AND THE ANSWER IS, YES, BUT PARTICULARLY FOR NIKE, THERE'S AN OPPORTUNISTIC MOMENT FOR THIS COMPANY TO BE A BRAND LEADER IN THIS SPACE THERE ARE CERTAIN COMPANIES LIKE NIKE, LIKE DISNEY, LIKE COCA-COLA WHERE OUR BRANDS REALLY ILLUMINATE AND ARE SO TRANSITIVE ACROSS THE VARIETY OF DIFFERENT INDUSTRIES WHERE PEOPLE WATCH TRENDS THAT WE DO AND EXERCISE THAT IN THEIR OWN WAY AND SO WHEN I TAKE A LOOK AT A COMPANY LIKE NIKE, WHEN I WAS MAKING THE DECISION TO JOIN, NIKE WAS ONE YEAR INTO THE PRECIPICE OF A FULLY FUNCTIONAL DIGITAL TRANSFORMATION WHERE WE WERE SWITCHING FROM JUST FOCUSING ON WHOLESALE RETAIL PROPERTIES AND REALLY THINKING ABOUT DIGITAL EXPANSION FROM THE SNEAKERS APP TO NIKE COM, CONVERSE

COM, NIKE RUNNING CLUB, NIKE TRAINING CLUB AND PRODUCT INTEGRATION INTO THOSE APPS IT WAS SOMETHING THAT I WAS ALL TOO FAMILIAR WITH COMING OUT OF THE TECHNOLOGY SPACE WHAT I KNEW, THOUGH, IS THAT THE ENGINEERING POWER THAT WAS REQUIRED TO ACTUALLY ENGAGE THOSE GROUPS WAS GOING TO PROVIDE ME A SIMILAR TALENT ATTRACTION OPPORTUNITY FOR FOCUSING ON DIVERSE COMMUNITIES GETTING INTO TECHNOLOGY COMING FROM COMPANIES LIKE GOOGLE AND SNAPCHAT WHO WERE DOING MORE BIG TECHNOLOGY, MORE AD TECHNOLOGY, IT'S A PRETTY EXCITING FEAT FOR A LOT OF NEW GRADS HOWEVER, THE TECH STACK THAT'S TAUGHT AT HISTORICALLY BLACK COLLEGES AND UNIVERSITIES, IT'S LIKELY NOT GOING TO SECURE THEM AN OPPORTUNITY AT A LOT OF THOSE BIG TECH COMPANIES IN SILICON VALLEY

SO THE ROLE THAT WE AS NONTECH COMPANIES WHO STILL HAVE LARGE BRANDS PLAY IS TO BE AN INTEGRATOR OF THE WORK TO BRING THAT TALENT IN, CREATE OPPORTUNITIES IN THE FORM OF INTERNSHIPS, APPRENTICESHIP AND EARLY IN CAREER DEVELOPMENT OPPORTUNITIES HAVE THAT TALENT THERE DEVELOP THEM OVER THE COURSE OF THEIR FIRST FEW YEARS IN THEIR TENURE AND, QUITE FRANKLY IF THEY DEPART, MAKE SURE THAT YOU ARE BUILDING A REALLY STRONG ALUMNI NETWORK SO THAT WHEN THEY'RE GOING BACK TO THEIR SCHOOLS AND TALKING A PIPELINE FOR THE FURTURE, THEY STILL RECOGNIZE A COMPANY LIKE NIKE AS A TECH LEADER BUT A DIVERSITY TECH LEADER ONE THAT IS AN ENABLING FUNCTION OF CREATING THE DEVELOPMENT OF PIPELINE, OF REALLY STRONG, DIVERSE TALENT COMING IN TO BUILD THE TECHNOLOGY PRODUCTS

THE SHORT STORY IS, NIKE AND MANY OF THE COMPANIES I MENTIONED BEFORE, WE HAVE SUCH A DEEP ONUS TO DO THIS WORK EVEN MORE BECAUSE WE KNOW OUR CONSUMER WE KNOW OUR CONSUMER REALLY WELL COMPANIES LIKE GOOGLE, LIKE MICROSOFT, LIKE AMAZON HAVE A POINT OF VIEW ON WHO THEIR CONSUMER IS, BUT BECAUSE OF THE LARGE-REACHING NATURE OF THE LOGISTICS SPACE, THE CONSUMER TECHNOLOGY SPACE, OF THE ENTERPRISE TECHNOLOGY SPACE, YOUR CONSUMER CAN QUITE FRANKLY BE EVERYBODY FOR A COMPANY LIKE NIKE, THOUGH, WE UNDERSTAND THAT DIVERSE COMMUNITIES, PARTICULARLY THE BLACK COMMUNITY, HAVE BEEN A HUGE DRIVER OF THE SUCCESS OF THE JORDAN BRAND, OF THE AIR FORCE ONE WE ALL REMEMBER NELLY IN THE '90S

AND SO WE NEED TO UNDERSTAND THAT IN ORDER TO MAINTAIN THAT CONNECTIVITY WITH THOSE GROUPS, OUR TEAM AND TALENT NEEDS TO REFLECT THOSE GROUPS THEIR STORIES, THEIR NARRATIVES AND WHO THEY ARE IF WE DEVELOP EFFECTIVE PROGRAMMING TO ENSURE THEIR EFFICACY UP FRONT AND THEN THEY'RE SENT OFF TO DO SOME INCREDIBLE WORK BY MANY OF THESE TECH MAJORS, I BELIEVE THAT WHAT THEY WILL LEARN FROM SOME OF THE CULTURAL CAPABILITIES AT A COMPANY LIKE NIKE CAN TRANSLATE REALLY WELL TO STARTING TO BREAK DOWN SOME OF THE BARRIERS THAT WE READ ABOUT ON THE DAILY IN TECH CRUNCH AND OTHERS OF THE CHALLENGES OF DIVERSITY IN TECH >> AND ONE OF THE THINGS I'LL MENTION IS, WHEN WE GO TO SOME OF THE CONFERENCES LIKE GRACE HARPER, PEOPLE WILL COME UP TO ME AND SAY, WELL, WHY IS NIKE HERE, RIGHT, BECAUSE NIKE IS NOT A TECHNOLOGY COMPANY WHY ARE THEY HERE? SO I START TALKING ABOUT SOME OF THE THINGS WE'RE DOING IN THE TECHNOLOGY SPACE AROUND DIGITAL TRANSFORMATION AND THEN ALSO MENTION, I HAVE TO, BECAUSE THIS IS MY AREA, I WAS LIKE, WE HAVE YOUR INFORMATION, RIGHT? IF YOU HAVE ANY OF THE NIKE APPS ON YOUR PHONE OR YOU BUY STUFF FROM US, PRODUCTS, THEN WE HAVE YOUR INFORMATION

WOULDN'T YOU WANT TO BE CONFIDENT THAT YOUR INFORMATION IS BEING SECURED? AND SO WHEN I START BREAKING IT DOWN THAT WAY, THEN PEOPLE UNDERSTAND IT BUT A LOT OF PEOPLE STILL DON'T UNDERSTAND THAT EVEN THOUGH WE ARE CONSIDERED A NONTECH COMPANY, WE ARE VERY HEAVILY INVOLVED IN TECHNOLOGY AND ANY OTHER REPORTS THAT YOU HAVE READ ON US LATELY, WE'RE TALKING ABOUT THIS MASSIVE DIGITAL TRANSFORMATION, WE'RE CONSTANTLY TRYING TO USE TECHNOLOGY TO HELP US SO IF YOU THINK ABOUT THE RUNNING SHOES, RIGHT, WE USE TECHNOLOGY AND WE'VE SAID WE WANT PEOPLE — WE WANT TO HELP THE ATHLETE

WE WANT THAT PERSON TO BE — IF YOU RUN, WE WANT YOU TO BE ABLE TO RUN FASTER I MENTIONED ABOUT THE MARATHON WHAT WAS I DOING? I WAS BUYING EVERYTHING THAT NIKE SAID WOULD HELP ME, RIGHT? AND SO YOU THINK TO THAT POINT, WE USE TECHNOLOGY IN OUR APPAREL IF YOU THINK ABOUT DRYFIT THAT'S TECHNOLOGY

YOU ASKED ABOUT THE HYPERADAPTS THAT'S TECHNOLOGY SO TECHNOLOGY IS EMBEDDED IN WHAT NIKE IS DOING NOW AND IN THE FUTURE AND JUST TRYING TO GET MORE PEOPLE TO UNDERSTAND THAT AND GET MORE TECHNOLOGISTS TO COME JARVIS WAS SHARING ABOUT PEOPLE ASKING HIM I'M FROM THE EAST COAST

WHEN I WAS LOOKING AT COMING TO NIKE, PEOPLE WERE LIKE, GREAT, YOU'LL WORK AT A STORE AND I'M LIKE, NO, I'M NOT BECAUSE EVERYBODY JUST KNOWS ABOUT THE STORE AND I SAID I'LL BE ACTUALLY RELOCATING TO OREGON AND, YOU KNOW, FOR THOSE WHO ARE FROM THE EAST COAST, YOU KNOW THAT WE HAVE A HIGHER POPULATION OF PEOPLE OF COLOR

AND SO THEN THEY WERE ASKED, WELL, ARE THERE ANY OTHER PEOPLE OUT THERE THAT LOOK LIKE YOU OR US? AND I'M LIKE, YES NOT AS MANY, BUT SOME BUT WE'VE BEEN ABLE TO, THROUGH THE EFFORTS OF JARVIS' TEAM AND OTHER TEAMS WITHIN NIKE, WE'VE BEEN ABLE TO GET A LOT OF PEOPLE TO ACTUALLY RELOCATE FROM THE EAST COAST TO NIKE SO OUR POPULATION FROM A PEOPLE OF COLOR PERSPECTIVE IS CONTINUING TO GROW SO WHENEVER PEOPLE COME TO ME AND THEY SAY, I WANT TO MEET OTHER PEOPLE

GO TALK TO THIS PERSON GO TALK TO THIS PERSON AND WE HAVE A COMMUNITY WE HAVE SEVERAL EMPLOYEE RESOURCE GROUPS AND ONE OF THEM HAS BEEN BLACK EMPLOYEE NETWORK, BUT ALSO WE HAVE THE DISABILITY — THE ABILITY NETWORK, BECAUSE YOU THINK ABOUT THE FOLKS WHO ARE NOT ABLE BODY WHO MAY NEED SOME HELP THERE

WE ALSO HAVE THE WOMEN OF NIKE EMPLOYEE RESOURCE GROUP THE VETERANS RESOURCE GROUP THINK ABOUT THIS, WHEN WE RECOGNIZE THE VETERANS IN THIS MONTH AND SO LGBTQ, EMPLOYEE RESOURCE GROUP SO WE HAVE EIGHT DIFFERENT EMPLOYEE RESOURCE GROUPS

SO IT'S AN OPPORTUNITY THAT WHEN PEOPLE COME, THAT WE'RE NOT JUST BRINGING THEM INTO NIKE FOR A SHORT TERM WE'RE BRINGING THEM INTO NIKE WE WANT THEM TO BE ABLE TO CONNECT TO PEOPLE THEY'RE MORE COMFORTABLE WITH, AND THEN YOU ALSO CAN BE CONNECTED REGARDLESS I AM BECAUSE MOST OF OUR EMPLOYEE RESOURCE GROUPS WE SAY AND FRIENDS SO I AM NOT IN THE LGBTQ COMMUNITY, PER SE, BUT I AM CONNECTED TO THE AFFINITY GROUP, THE EMPLOYEE RESOURCE GROUP BECAUSE IT IS A GROUP THAT I CONNECT TO THROUGH OTHER MEANS, SPECIFICALLY FAMILY, AND I WANT TO BE ABLE TO HELP OUT

SO THERE IS A WAY TO KIND OF THINK ABOUT WHAT PEOPLE NEED AND HELP THEM UNDERSTAND THAT NIKE IS NONTECH WHEN YOU LOOK AT WHERE WE ARE CATEGORIZED FROM A COMPANY PERSPECTIVE, BUT WE ARE SO EMBEDDED IN TECHNOLOGY AND HOW WE CAN CONTINUE TO USE TECHNOLOGY ACTUALLY TO OUR ADVANTAGE A COMPETITIVE PERSPECTIVE >> THAT'S AWESOME >> YOU REMINDED ME BECAUSE WE TOUCHED ON IT DURING THE INTRO AROUND HOW YOU'RE USING THAT TECHNOLOGY TO BETTER UNDERSTAND YOUR CUSTOMERS AND USE THAT TO DRIVE SOME OF YOUR RETAIL LOCATIONS SO THAT NIKE BY MELROSE STORE, YOU KNOW, THAT'S A NIKE LIVE CONCEPT STORE

YOU WANT TO TALK MORE ABOUT THAT? >> YEAH, SO WE'VE MADE A COUPLE OF DIFFERENT AIMS CONNECTS TO HOW WE THINK ABOUT PRODUCT IN OUR ENGAGEMENT IN THE RETAIL INNOVATION SPACE NIKE BY MELROSE IS ONE EXAMPLE OF THAT OUR ACQUISITION OF THE COMPANY SELECT OUT OF BOSTON IS ANOTHER ONE WE THINK ABOUT DATA SCIENCE AND DATA SCIENCE ENGINEERING AS A MEANS TO ADVANCE OUR APPROACH TO PERSONALIZATION SCIENCE HOW WE THINK ABOUT LEARNING MORE ABOUT INDIVIDUALS TO ULTIMATELY IMPACTING AND DEMAND SENSING

THAT'S WHERE THE CONCEPT OF NIKE BY MELROSE CAME FROM WE THINK ABOUT THE BUYING POWER, BUYING EXPERIENCE WITHIN A 50-MILE RADIUS OF PEOPLE IN THE MELROSE OR GREATER LOS ANGELES AREA, WE'RE ABLE TO LEVERAGE DEMAND-SENSING TECHNOLOGY TO SAY, IF THIS IS WHERE BUYING POWER AND BUYING INFLUENCE IS ACTUALLY HAPPENING, THEN LET'S KEEP A CERTAIN AMOUNT OF MERCHANDISE IN STORE WITHIN THIS REGIONAL SPACE TO HELP CREATE THIS NIKE LIVE EXPERIENCE SO IF YOU HAVE THE OPPORTUNITY AND YOU ARE IN LOS ANGELES, CHECK OUT NIKE BY MELROSE IT DOES NOT LOOK LIKE YOUR TRADITIONAL NIKE STORE IN FACT, YOU PROBABLY SAW THE OUTSIDE IS VERY STYLIZED REPRESENTATION OF YOUR MORE TRADITIONAL ART FORM OF THE L

A -BASED ARTS DISTRICT EVERYTHING IS RELATIVELY DIGITAL ON THE INSIDE DIGITAL KIOSKS TO LOOK AT DIFFERENT PRODUCT ON NIKE COM

SOME OF OUR HIGH HEAT PRODUCT THROUGH SWOOSH WHEN IT'S TIME TO GET THE PRODUCT IT'S OFTEN SOURCED AND INVENTORIED ON THE BASIS OF THAT NIKE LIVE MODEL I TALKED ABOUT BEFORE SO THROUGH CREATING SMARTER, MORE INFORMED DECISION-MAKING ABOUT OUR CONSUMERS, BY BEGINNING TO LEARN MORE ABOUT YOU FROM YOUR ACTIVITY AND ENGAGEMENT WITH NIKE RUNNING CLUB AND NIKE TRAINING CLUB WE'RE ABLE TO SEE WHO ARE YOU CONNECTED TO? WHAT TYPE OF ACTIVITIES DO YOU ENJOY THE MOST? WHAT TYPE OF INFORMATION HAVE YOU VOLUNTEERED TO US? AND WHAT TYPE OF PRODUCTS DO YOU NORMALLY BUY IN STORE? THIS ENABLES US TO HELP CREATE A FULLY FUNCTIONAL PACKAGED SUITE TO PROVIDE BACK TO OUR CONSUMER YOU THINK ABOUT NIKE LANDING IN RECENT BOARD CONVERSATIONS THAT WERE RELEASED AS WELL AS CONTINUOUS QUARTERLY EARNINGS REPORTS, NIKE'S GROWTH IN OUR WOMEN'S BUSINESS IS ONE OF THE FOUR CRITICAL COMPONENTS THAT WE AS AN ORGANIZATION ARE FOCUSED ON FOR THE NEXT THREE YEARS UNDERSTANDING THAT WOMEN TYPICALLY BUY BOTH APPAREL AND FOOTWEAR AS A COLLECTION SET MEANS THAT WE HAVE TO UNDERSTAND THE PERSONALIZED APPROACHES OF WOMEN EVEN MORE

THAT WAY WE'RE ACTUALLY PROVIDING THE RIGHT TYPE OF PRODUCT AND MATERIALS TO BE MORE COMPETITIVE IN THE MARKETPLACE AGAINST SOME COMPANIES WHO MIGHT HAVE A MORE NICHE FOCUS ON THAT GROUP >> AND SPEAKING OF WOMEN, WE DON'T JUST BUY FOR OURSELVES WE BUY TYPICALLY FOR THE ENTIRE FAMILY, RIGHT? WE BUY FOR OUR SPOUSES, FOR OUR KIDS AND SO FOCUSING ON WOMEN IS A GOOD MOVE I THINK FROM A STRATEGIC PERSPECTIVE

THE OTHER THING, YOU MADE ME THINK OF SOMETHING SO ONE OF THE THINGS THAT CAME UP, SOME OF THE — I HAD A FEW PEOPLE AT GRACE HARPER WHO WERE ASKING ME, TELLING ME THEY WANT TO BE DATA SCIENTISTS AND SO FORTH AND I SAID, OH, HAVE YOU BEEN KEEPING UP WITH NIKE BECAUSE WE JUST PURCHASED — ACQUIRED THIS COMPANY AND IT WAS TALKING ABOUT PREDICTIVE, BEING ABLE TO PREDICT WHAT THE CUSTOMER WANTS TO BUY AND BEING ABLE TO MAKE SURE THAT ACTUALLY WE HAVE MORE REALTIME BECAUSE WE USED TO TALK ABOUT JUST IN TIME MANUFACTURING AND SO FORTH BUT REALTIME, HAVING THOSE PRODUCTS RIGHT THERE AND KNOWING

SO ANYBODY SEE THE MOVIE "INCEPTION"? AND YOU REMEMBER THEY ARE TALKING ABOUT BEING ABLE TO PLANT THAT SEED, RIGHT? AND SO I THINK ABOUT THAT MOVIE WHEN I THINK ABOUT THE PREDICTION WE'RE TRYING TO GET TO A POINT WHERE WE CAN PREDICT WHAT YOU'RE GOING TO BUY, EVEN BEFORE YOU KNOW THAT YOU WANT THE PRODUCT AND TO ME, THAT'S AMAZING AND I'M JUST LOOKING FORWARD TO SEEING HOW FAR WE CAN ACTUALLY GO BECAUSE I THINK THAT IS TRULY A GAME CHANGER >> SOUNDS LIKE IT

LOOKING FORWARD TO THAT SO ANOTHER QUESTION FOR YOU, M L , AS FAR AS WHAT ADVICE WOULD YOU GIVE TO INDIVIDUALS WHO MAY BE ON THE FENCE ABOUT A CAREER IN CYBERSECURITY TO SEE IF IT IS THE BEST FIT FOR THEM? I'M SURE YOU HAD MULTIPLE CONVERSATIONS LIKE THAT AT THE HARPER JUST LAST MONTH >> YES, AND THAT'S KIND OF DIFFICULT

ONE OF THE THINGS I WOULD SAY TO THEM IS, THINK ABOUT WHAT THEY LIKE DOING AND I OFTEN TALK ABOUT YOUR PASSION BECAUSE I'M A TRUE BELIEVER IF YOU KNOW WHAT YOUR PASSION IS AND YOU PURSUE THAT, YOU CAN ONLY BE SUCCESSFUL A PLUG FOR CYBERSECURITY, ZERO UNEMPLOYMENT SO THAT'S ONE, RIGHT? WE HAVE MORE POSITIONS THAN PEOPLE

SO THE DEMAND IS SIGNIFICANTLY HIGHER THAN THE SUPPLY SO IF YOU WANT TO BE ABLE TO STAY EMPLOYED UNTIL YOU'RE READY NOT TO BE EMPLOYED, A REAL GOOD REASON THE OTHER ONE IS, OUR ENVIRONMENT, OUR FIELD CONTINUES TO EVOLVE AND SO THERE'S SO MUCH THAT YOU CAN DO DEPENDING ON WHAT YOU LIKE DOING SO YOU CAN GO AND YOU CAN BE AN ANALYST

YOU CAN BE AN ENGINEER, AN ARCHITECT YOU CAN DO TRAINING AND AWARENESS IT'S JUST THE FIELD IS HUGE YOU CAN DO FORENSICS SO THINK ABOUT WHAT YOU WANT TO DO

AND THEN LOOK AT WHAT IS OUT THERE AND YOU CAN GO ON GOOGLE BECAUSE I ALSO TELL PEOPLE WHEN I FIRST STARTED WORKING FOR THE YOUNGER POPULATION, BELIEVE IT OR NOT, THE INTERNET DID NOT EXIST NOW THE INTERNET EXISTS YOU CAN GO ON GOOGLE AND SEE WHAT'S OUT THERE AND YOU HAVE THE STUDENT NOW OPPORTUNITY TO CREATE YOUR FUTURE THERE ARE THINGS WE'LL BE DOING FIVE YEARS FROM NOW THAT WE'LL NOT BE DOING TODAY

SO THINK ABOUT THAT AND WHAT YOU WANT TO DO AND WHAT GIVES YOU ENERGY AND PURPOSE BUT IF YOU ARE INTERESTED, OR EVEN THINKING ABOUT IT AND, YOU KNOW, ON THE FENCE, LET'S HAVE A CONVERSATION AND LET'S TALK ABOUT WHAT YOU LIKE TO DO AND I GUARANTEE YOU, I CAN FIND SOMETHING CONNECTED TO CYBERSECURITY THAT WILL BE ABLE TO COMBINE THAT, WHAT YOU LIKE TO DO IN CYBERSECURITY AND BE ABLE TO GET A JOB SO COME AND SEE ME I HAVE ONE OF MY COLLEAGUES IS HERE AS WELL

AND SO HE'LL CERTAINLY BE WILLING TO TALK TO YOU IF THERE IS ANY INTEREST PLEASE, COME AND SEE ME WE ARE HIRING I'LL THROW OUT THAT PLUG >> YOU'RE ON LINKED IN, RIGHT? >> WE ARE HIRING

>> SO WE'RE GOING TO HAVE A LINE AFTERWARDS FOR THAT JARVIS, YOU WANT TO ADD ANYTHING ELSE AS FAR AS WHAT YOU WANT — ANY ADVICE YOU WANT TO GIVE TO FOLKS WHO ARE INTERESTED IN JOINING MICROSOFT OR APPLYING AT THIS POINT? >> NIKE >> THAT WAS A PLUG >> WE'RE PLUGGING FOR NIKE RIGHT NOW >> I WASN'T GOING TO SAY ANYTHING ABOUT THE GOOGLE PLUG EARLIER, BUT NOW THAT YOU MENTION IT

>> RIGHT >> YOU CAN BING IT, TOO I'M JUST SAYING >> SO ONE OF THE EXCITING PARTS ABOUT MY CURRENT ROLE AT NIKE IS THE OPPORTUNITY I WAS OUT IN GREATER CHINA LAST WEEK IN SHANGHAI AND BEIJING AND ONE THING THAT REALLY STOOD OUT TO ME IS THE LEVEL OF CONNECTIVITY THAT EXISTS AS GLOBALIZATION CONTINUES TO EXPAND

AND WE WERE TALKING MORE SPECIFICALLY AROUND HOW GENERATION Z AND MILLENNIALS ARE SO ACTIVELY INVOLVED IN THIS CONCEPT AND GET IT SO MUCH BUT DON'T YET REALIZE THE OFFENSE THAT THAT PROVIDES ACTUALLY FOR YOU AND THE CAPABILITY THAT IT GIVES YOU OF BEING SO CONNECTED, UNDERSTANDING THE UTILITY OF TECHNOLOGY AND HOW THAT HELPS TO CREATE THE BRIDGE FOR GLOBALIZATION I ALSO LEARN THE GENERATION ALPHA HAS ALREADY BEEN NAMED, AND I FELT SUPER OLD SO FROM THAT, I THINK THE ADVICE THAT I WOULD PROVIDE IS BE OPEN TO EXPLORING GLOBAL EXPERIENCES VERY EARLY IN YOUR CAREER

GETTING THAT UNDER YOUR BELT, EXPERIENCES IN EUROPE ON THE AFRICAN CONTINENT WHERE TECHNOLOGY IN CERTAIN SPACES, PARTICULARLY CAPE TOWN AND JOHANNESBURG IN SOUTH AFRICA AND VARIOUS PARTS OF NIGERIA ARE BOOMING WHEN WE THINK ABOUT THIS CONCEPT MONA-LISA MENTIONED OF REDEFINED STEM 2 0 WITH A SHARP FOCUS ON MANUFACTURING, MANY ARE LOOKING TO THE AFRICAN CONTINENT TO BE THERE TO EXPAND THE HORIZONS OF WHAT THEIR POTENTIAL LOOKS LIKE AND THE ASIAN MARKETPLACE AND LATIN AMERICAN MARKETPLACES HAVE CONTINUED TO BE ON THE RISE FOR THE LAST FIVE-PLUS YEARS BEING ABLE TO GET THAT GLOBAL EXPERIENCE VERY EARLY IN YOUR CAREER IS GOING TO SET YOU APART SO MUCH FROM A LOT OF YOUR PEERS AND COLLEAGUES

AND IT'S SOMETHING THAT, WHEN I'M TALKING TO MY RECRUITERS AND HELPING TO TRAIN AND ONBOARD RECRUITERS THROUGHOUT THE COUNTRY IS A CRITICAL COMPONENT THAT WE LOOK AT WE THINK ABOUT DIVERSITY AND INCLUSION, IT'S DIFFICULT HERE TO START CREATING THESE BOXES TO DEFINE DIVERSITY BUT WE BEGIN TO LOSE SIGHT OF THE IDEA OF DIVERSE EXPERIENCES AND WHEN WE UNDERSTAND THAT SOMEONE THAT HAS A GLOBAL EXPERIENCE, MEANING THAT THEY HAVE A HEIGHTENED SENSE OF AWARENESS OF CULTURAL SENSITIVITY AND CULTURAL NUANCES AND WHAT IT MEANS TO BE AN OUTSIDER IN A SPACE, IT MEANS THAT THEY'RE GOING TO UNDERSTAND HOW TO BE A GREATER COLLABORATOR, GENERALLY NOW SOME PEOPLE ARE ALL THE WAY OFF THE RAILS, BUT — THEY'LL GENERALLY BE A BETTER COLLABORATOR BECAUSE THEY'LL UNDERSTAND WHAT IT MEANS TO BE IN THAT POSITION

AND THEY'LL UNDERSTAND SOME OF THE CHALLENGES OF THAT DYNAMIC SO WHETHER YOU ARE EXPLORING A TRANSITIONING OPPORTUNITY, WHETHER YOU ARE IN COLLEGE RIGHT NOW AND TRYING TO FIGURE OUT WHAT YOUR FIRST OPPORTUNITY WILL BE, I WOULD SAY TRY TO LAND YOURSELF AT A GLOBAL BRAND FIRST AND FOREMOST PEOPLE OFTEN ASK ME IF I HAD TO DO IT AGAIN, WOULD I HAVE GONE STRAIGHT INTO INDUSTRY INSTEAD OF CONSULTING? YES WOULD I HAVE GONE TO A START-UP OR A LARGE COMPANY FIRST? AND I TELL THEM EVERY TIME, WORKING AT A GLOBAL BRAND FRESH OUT OF COLLEGE IS SO HELPFUL BECAUSE IT PROVIDES YOU THE OPPORTUNITY TO SEE HOW DO SYSTEMS, PRACTICES AND PRIORITIES WORK AT SCALE? FROM THERE, THAT ENABLED ME TO THEN JOIN A COMPANY LIKE SNAPCHAT AND FULLY EXPAND HOW WE THINK ABOUT GROWING A 600-PERSON COMPANY WHEN I STARTED TO AN OVER 3400-PERSON COMPANY FROM A PRE-IPO TO A POST-IPO, $16 BILLION COMPANY WHEN I LEFT WAS ONLY BECAUSE I KNEW ELEMENTS OF SCALE FROM PREVIOUS COMPANIES AND NOW THERE ARE CAVEATS AND NUANCES TO EVERY FUNCTION IN THIS CONVERSATION

IF YOU WERE WORKING OR HAVE THE OPPORTUNITY TO WORK ON A TRULY CUTTING EDGE TECHNOLOGY FRESH OUT OF COLLEGE, TAKE THAT EXPERIENCE BUT JUST KNOW, AS YOU WANT TO THINK ABOUT SCALE AND GROWING THE SYSTEM, WHEN YOU THINK ABOUT CREATING A STRONG TEAM AROUND YOU, BRING FOLKS FROM DIVERSE EXPERIENCES THAT HAVE WORKED AT THE BIG COMPANIES LIKE MICROSOFT TO NIKE TO THE TABLE BECAUSE THE WAY THEY'LL THINK ABOUT DISTRIBUTED SYSTEM, NOT IN THE STYLIZED TERM OF OUR ENGINEERING FASHION BUT HOW WE THINK ABOUT SCALE AND GROWTH IN GENERAL WILL BE DIFFERENT AND SO IF YOU ARE INTERESTED IN EXPLORING OPPORTUNITIES AT NIKE, WE, OBVIOUSLY, WORK ACROSS A VARIETY OF DIFFERENT DIMENSIONS FROM CORPORATE FUNCTIONS TO TECHNOLOGY OUR INNOVATION TEAM HAS TONS OF DIFFERENT JOBS THAT YOU PROBABLY DIDN'T EVEN THINK WE WOULD HAVE LIKE BIOMECHANIST, PHYSIOLOGIST BUT WE'RE DOING SOME REALLY EXCITING WORK CONNECTED TO THE ATHLETE, THE POWER OF SPORT AND THE CONNECTION OF PRODUCT >> AND I LIKE WHAT YOU MENTIONED ABOUT THE GLOBAL PART BECAUSE, YOU KNOW, MY FOURTH "BE" IS BE GLOBAL

I HAD AN OPPORTUNITY TO WORK OUTSIDE OF THE U S FOR A FEW YEARS AND IT WAS A WONDERFUL EXPERIENCE AND THE ONE THING THAT WAS QUITE INTERESTING, SO I'M TELLING MY FAMILY I'M TRAVELING BACK AND FORTH TO EUROPE AND TO WESTERN EUROPE AS WELL

SO I WAS GOING MOSTLY TO LONDON THEN STARTED GOING TO FRANCE AND PORTUGAL AND I WAS TALKING ABOUT THE CURRENCY AND I WAS SAYING HOW I NEED TO GO TO THE BANK TO GET MONEY, YOU KNOW, THE BRITISH POUND AND THEY WERE LIKE, WHAT? YOU CAN'T USE THE DOLLAR OVER THERE? AND I WAS LIKE, NO AND IT WAS AMAZING BECAUSE PEOPLE COULD NOT — PEOPLE WHO HAVE NOT TRAVELED OUTSIDE THE U S HAVE A DIFFICULT TIME UNDERSTANDING THAT THERE IS SO MUCH DIFFERENT AND THINGS THAT WE CAN DO AND HOW WE INTERACT WITH PEOPLE IS SO DIFFERENT THAN WHAT WE DO HERE IN THE U

S SO HAVING THAT OPPORTUNITY I THINK IS REALLY GREAT AND I SAY THAT SOMETIMES WHEN I TALK TO PEOPLE NIKE IS A COMPANY I WISH I WOULD HAVE WORKED FOR RIGHT OUT OF COLLEGE IT'S A LOT OF FUN

WE HAVE ACTIVITIES FOR ALL GENERATIONS AND IT GIVES YOU THE OPPORTUNITY TO THINK ABOUT THE WORLD HOLISTICALLY AS OPPOSED TO JUST FOCUSING ON A REGION OR JUST FOCUSING ON THE UNITED STATES SO AGAIN, A PLUG FOR NIKE COME TALK TO US IF YOU ARE INTERESTED YOU WANT TO HAVE FUN

YOU WANT TO BE ON THE CUTTING EDGE OF TECHNOLOGY, YOU WANT TO ACTUALLY CHANGE — I'M GOING TO SAY THIS — CHANGE THE WORLD? COME TALK TO US COME WORK FOR US AND CERTAINLY WHEN YOU THINK ABOUT BEING IN AN INCLUSIVE ENVIRONMENT, WE WANT TO INCLUDE EVERYBODY SO WE TALK ABOUT D & I BUT IT'S ALL FROM AN INCLUSIVE PERSPECTIVE

IT'S NOT JUST ABOUT PEOPLE OF COLOR IT'S ABOUT EVERYBODY AND EVERYBODY FEELING LIKE THEY BELONG AND THAT THEY CAN CONTRIBUTE >> SO MANY DIFFERENT DIMENSIONS OF DIVERSITY >> YES >> SO THIS HAS BEEN GREAT TO HEAR

I REALLY APPRECIATE YOU ALL SPENDING TIME WITH US TODAY IN CASE YOU ALL DID NOT FIND THEM ON LINKED IN, WE HAVE THEIR LINKED IN LINKS ON HERE ALONG WITH THE LINKS TO THEIR HOUSES OF INNOVATION AND SOME OF THEIR PRODUCTS AND THE VIDEO THAT WE STARTED THE SEGMENT WITH EARLIER SO TAKE A PICTURE OF THAT SO YOU HAVE THE LINKS AVAILABLE AND WE'LL ACTUALLY BE USING THE UNCONFERENCE ROOM AFTERWARDS IF THERE ARE A LOT OF FOLKS THAT WANT TO CHAT WITH DR

PINKNEY OR JARVIS AFTERWARDS SO YOU'LL HAVE PLENTY OF TIME TO TALK TO THEM ONE ON ONE AFTERWARDS SO — AND DON'T THINK IT'S CRAZY BECAUSE IT'S ONLY CRAZY UNTIL YOU DO IT >> THAT'S RIGHT >> THANK YOU

Source: Youtube

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